
Our Values

Equity, not equality — we recognise that not every family starts from the same place, and meaningful support must reflect that. We are committed to inclusion, accessibility, and recognising the unique challenges faced by families of children with SEN or those living with disadvantage. Every decision we make reflects our belief that difference should be supported, not penalised.
Integrity and impact — we only work with reputable, family-focused brands and always prioritise what will genuinely help. We’re not here to promote products — we’re here to provide value, driven by purpose. We listen to schools, learn from families, and adapt continuously to ensure that Pupil Perks is more than a platform — it’s a force for positive change in education and in the home.
Our Mission

At Pupil Perks, our mission is simple but powerful: to reduce the everyday impact of financial hardship on families and, in doing so, support better outcomes for children in education. We believe that when schools and families are supported with the right tools, they can overcome some of the biggest barriers to learning — from attendance and engagement to wellbeing and opportunity.
We aim to provide schools with an easy, effective way to give back to their communities — with no cost, no admin, and no catch. Every offer on our platform is chosen with care to make a real difference to families. Our mission is driven by the belief that practical support can lead to long-term impact — helping to tackle deprivation and create fairer chances for every child, no matter their background.