Pupil Perks has launched its new Flourishing Families Campaign for the 2025/26 academic year, bringing together trusted brands to support families beyond the school gates.

The campaign focuses on making everyday life that bit easier for families — from reducing the cost of essentials to supporting wellbeing, learning and home life. Through carefully selected partnerships, Pupil Perks connects parents with meaningful offers, resources and opportunities that genuinely support family life.

Working alongside brands including English Heritage, Wilko, Waterstones, The Range, SENlife, Hamleys, Morphy Richards, Abel & Cole, Hornby and Vitabiotics, the campaign reflects a shared commitment to helping families thrive.

Each partner plays a role across key areas of family life, from literacy and learning, to nutrition, creativity, play and home wellbeing. Together, the campaign creates a more joined-up approach to support — rooted in schools, but extending into everyday family life.

The Flourishing Families Campaign builds on Pupil Perks’ wider mission: to strengthen school communities by giving families simple, trusted access to practical support — without barriers.